Supercool
Improv Everywhere
The streets of NYC and elsewhere are the stage. Led by UCBT performer Charlie Todd, IE agents have staged annual No Pants subway rides, a frozen crowd in Grand Central, and a Fake U2 Concert. Mission accomplished.
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Dentyne Ice Prank
If the commercial says that the gum is like ice, the logical conclusion is that the gum will be like ice. Right? Right, 7-Eleven clerks?

